How Shared Hosting Can Affect Website Ranking in Search Engines

How Shared Hosting Can Affect Website Ranking in Search Engines

In today’s era, it is fairly straightforward to create a website or a blog. However, the real challenge is with choosing the best web hosting plan. Most web hosting companies provide three types basic plans that include “Shared Hosting“, “VPS Hosting“, and “Dedicated Servers“. Well, here is where some people could have an issue. This is not only affecting beginners, but many experts and professionals as well. They are mistakenly choosing the wrong web hosting for their website(s). The most common web hosting which most people opt for is “Shared Web Hosting”. Why? It is the most affordable web hosting plan available. However, we will show you how shared hosting can affect website ranking in major search engines. No doubt, we all want to make sure we are being careful not too spend too much money for our website or blog. However, we don’t want to compromise our website ranking to save a few pennies a month.

Shared Hosting Can Affect Website Ranking

These days most people may be concerned if shared hosting can affect website ranking in search engines?’ Well, there are many factors prevailing behind it and in today’s post, I will try to cover it all! So, let’s see each of them in detail.

Shared IP Addresses

IP (Internet Protocol) – the unique addresses by which your computer is detected on the internet, and same thing follows in web hosting also to identify website(s). Well, in the shared hosting scheme, the IP addresses are shared among various websites. So, it might be possible that the IP addresses on which you have hosted your Web site being shared by someone else that has an illegal (spammy or adult) website. Undoubtedly, this could be a factor of a declining search engine ranking.

What’s the Solution?

Simple, just go with the dedicated IP address that is used by you only to play safe with Google. However, dedicated IP address is can be quite expensive; so, it might be not suitable for everyone.

Server Capacity

As the name says that ‘Shared Hosting’ will share only limited resources of a server. If this case, all the users who are attached to the one server sends a request at a same time, then there is a chance of the entire server going down. We prefer to use Bluehost shared hosting, since they offer much better resources in the shared plan.

This is the same case with the Search Engine spiders. As we know that Search Engine spiders make a several visits to every website in a day for crawling and ranking purpose. While, their visits, if server shows error or not accessible properly, then they move on to other sites and you are in great loss! Definitely, it results in decreasing website ranking in Search Engines.

What’s the Solution?

It’s worth better to go with VPS or dedicated server, in which you can use all the CPU resources efficiently and effectively without any hassle. Be your own boss and start controlling your all the websites speedily.

Site Loading Time

Google never compromises in loading speed of the website and it has considered ‘Site Loading Speed’ as one of the major factors in its ranking algorithm. Well, it’s obvious that your Web pages must load faster to standalone on Google ranking factors. Otherwise, you may lose some good amount of traffic and ranking too!

What’s the Solution?

One can check the loading speeds for pages of any websites using below online tools:

Depending on the results and recommended changes suggested by the tool, one may decrease site loading time to comply with Google ranking policies.

Verdict

Shared hosting can affect website ranking, right? Well, there are a lot of factors that can affect your website ranking in the major search engines. If you can afford a VPS or dedicated hosting plan, that would be the better option. In addition, security is also a concern these days because there are many hackers’ attack, malicious activity,  and spamming on the internet. In conclusion, we recommend VPS or a dedicated web hosting option would be more suitable than the shared hosting with dedicated IP.

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Written by:

Ryan Jacob

Ryan Jacob has 9 years of rich experience in Integrated Marketing Communications and Server Management. He has lead teams of professionals in his career and built online and offline reputation of organizations.

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