Why does a domain name hold so much of significance? Why is it that the webmaster needs to invest a lot of time in selecting the best suitable domain name for his site? How does the selling of domain names make a huge business in the internet market? On getting answers to all these questions, you will then come to another question as basically how to select a better domain name?
Domain Name and Its Significance
Not going deep into technical, in a very simple language; a domain name can be called as a website identifier name. It is often confused with the Universal Resource Locator (URL) and Internet Protocol (IP) addresses. The IP address contains the numerical instructions to locate the required webpage and direct to the same. The URL is the entire path of the webpage you are present on whereas the domain name uniquely identifies your website. For example, hostingdecisions.com is the domain name of this site and https://hostingdecisions.com/ is the URL of this webpage.
Note: Hereafter, I will be using just ‘name’ instead of ‘domain name.’
Suppose that you have launched your own new brand for clothes. You would definitely name it with some stylish and creative words in order to make it famous and gather more number of customers. Similarly, for every site to get well flourished in the World Wide Web, it ought to have an eyeful and informative name. Eyeful in the sense that the name must be eye-catching so that it can attract more and more readers, and informative in the sense that it can provide precise and brief knowledge of what the site is about.
Various Thoughts behind Domain Name
Selecting a brand name for your site is not difficult at all unless you are well aware about your site targets and online marketing strategies. Evidently, there are two kinds of webmasters: one who thinks of an innovative and distinguishable name and the other who thinks of a straight-forward brand name. For instance, a typical event site owner would name it as event.org (no offense to any owner in hold of this domain name) whereas a creative mind would name it somewhat as eventinopromoto.org, ingenious indeed. The former naming technique indicates that it wants to give crystal clear idea to its visitors that the site is about events. It is naturally expected that the users will type the word ‘event’, as a keyword, on the search bar in order to find event websites. Thus, the keyword exactly matches the name and the site gets top position on the Search Engine Result Page (SERP). On the other hand, the latter is purely a form of unique visionary outlook towards naming the site. The intention is to feed the curiosity of highly exploring readers and simultaneously latch on to their interest in the topic.
Should Domain Name Keywords Be Given Priority?
-The EMD Issue
As of the two varieties of name, it is often questioned that should the only inclusion of keywords in names be of prime concern? Not necessarily. Although the tradition has been that the Search Engine Optimization (SEO) rank the sites based on the matched targeted domains which is known as Exact Match Domain (EMD), but the case may not be the same today! The EMD influence has affected only 0.6% US-English search keywords. Moreover, some users reckon that the number of backlinks to the sites must be the major factor for site ranking.
As per a short span research of 24 hours by a well-known agency, an EMD influence on sites’ SERP positions dropped by almost 0.4% (i.e. from 3.6% to 3.2%). Though the per day figure may not seem much high, the overall month’s figures have led the SEO agencies to conclude that the EMDs no longer have successful impact on site business, rather it’s degrading the keyword effectiveness. After the Google EMD Update, some of them decided to switch their domain names to new and fresh ones (non-EMD) while others have decided to keep up with the same domain and enhancing their site content quality.
Now that you know much about the different parameters of names, you will naturally be going with the ones having both premium keywords and a touch of creativity to attract the quality readers. It is necessary to ensure the cost of domain before you buy it. Many of the keyword domains are already registered by the site developers. The .com domain extension is too common and at the same time more valuable whereas .org suggests an organizational site with trust and authority. The .net domain is used of network infrastructure technology organizations. All these are Top-level Domains (TLDs) and numerous such available for sites with different purposes and so are the costs. Choose the one that best suits your site purpose and do not forget to give a look at their prices and comparison of the same with the others.
Remember that, domain name is a jewel or you can say a precious accessory on the body of your website. The readers get half your site impression just by looking at the domain name. Not just the perceptions of visitors, the name will also affect all the parameters involved in site’s success rate, including the Social Media Optimization (SMO). The trending concept of Brandability is something taken into consideration by every webmaster. The brand value of your domain should be maintained along with the words matching your targeted keywords.