The internet really does have a lot of things to offer, especially for business enthusiasts. For online business websites, both the homepage and product pages really create an impact on potential clients. How most people do the searching and shopping through the internet today is doing the main thing. If you are lucky enough, they might end up on one of your product pages and not on your homepage anymore.
If people land on your product page, it just means that they are already ready to buy. The question is, will they be buying a product from you? This is where the effectivity of your product page is. Worry no more! We are giving you the best ways to have the most productive product pages.
#1 Make Use of SEO
When it comes to SEO, there are a lot of things to consider. This makes it intimidating to new store owners. In addition, they also need to consider the practices change when search engines just like Google update the way they index and rank sites. For those who are new into eCommerce, it is definitely an advantage to know the basics of SEO and not stop learning.
You would want to consider these elements for your product pages:
1.1 Unique Keywords
Copying descriptions from any other pages is a big no if you want to build your website’s search ranking. You need to have a unique description that has your keywords which the shopper uses to search for a certain kind of item.
When it comes to building the best keyword, you need to go beyond those basic keywords like “women’s dress”. Opt for a more detailed keyword to help your shopper find the exact item they are looking for like “women’s cocktail dress”. You might find it time-consuming but it will definitely help your product pages to rank higher on searches.
1.2 Page Speed
There are things you should keep in mind whenever your product pages take long to load. The first thing to think is about your visitor’s possible first experience with your online store. Then, if your product page doesn’t load within 3 seconds or less, there is a high possibility that they are going to leave.
So, how will you be able to have a product page with high-resolution photos and even videos to load fast? Where do you start? Well, you have to make sure to have a host which delivers faster load times like Bluehost, Hostgator, or Siteground to name a few. You should also consider using a lightweight theme for your page as it helps improve your page’s load times.
See also: How to Solve Slow WordPress Website on Bluehost
1.3 Behind SEO
Customers don’t see the overall elements of your web page. Things like schema markup and meta tags are two things that they might not see but are very essential for search engine crawlers. The meta tags and descriptions of every page of your website tell the crawler bots what your page is all about. So, you need to make sure that those bots will be able to tell that your page has a “women’s cocktail dress” to build a better click-through rate which greatly helps your page’s ranking.
In addition, adding schema markup to your pages as well will help generate rich results in search engines like Google. You can do this easily through Google’s Structured Data Markup Helper. You start from there by entering your page URLs and start tagging.
#2 Ensure Great Customer Experience
A website which ensures great customer experience is one indication that you are on the right path. For more product page improvement, you should take note of the value proposition for your website. It could be a coupon code, a free shipping deal, or something which would keep your customers from going anywhere else.
You should also not be afraid of putting the prices of your product up front. There are actually a lot of customers who prefer more than having to hunt for the price as it may make them look for somewhere else. The most recommended thing is to display prices before a user has to scroll down on your product pages.
#3 Don’t Be Afraid to Test and Adjust Multiple Times
Knowing how your product page works is a highly essential move. Do your product page really works well? Then, don’t be afraid to test them! With this, you will be able to tell the effectiveness of every element of your pages.
Are you ready to put up your own online store now? We highly recommend Bluehost‘s managed WordPress hosting plans. Aside from their assurance of load times, very easy set-up, and free SSL for site security, it is also the official recommendation of WordPress for their pages!